Today, Baiguan is excited to collaborate with Ivy Yang and JX Tan to cross-post their insightful article on how Chinese companies can manage their brand reputation during uncertain times. With the media industry facing significant changes and ongoing U.S.-China geopolitical tensions, strategic PR and reputation management become increasingly important for Chinese companies aiming for overseas markets. This article provides Ivy and JX's perspectives on the current state of Chinese companies' reputation management and offers their recommended strategies for navigating these challenges and enhancing brand influence in international markets.