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In Today’s Data Update
We are updating five sectors with BigOne Lab’s proprietary data as of May 2026 — including a first look at the 618 shopping festival pre-period:
Laopu Gold (6181 HK) & gold jewelry: In April, we flagged the May promotional ramp as the key swing factor to watch amid Laopu’s April weakness. Laopu has corrected more than 40% from the peak in January. Could the promotion move the needle? And what’s the overall trend for the broader gold jewelry amid a weak gold price? We will share Laopu’s May sales trend and what’s happening on the secondary market.
Luxury goods: The brand-level divergence we flagged in April has sharpened further in May. A handful of names are showing genuine improvement — including some that have been long-struggling. We also share how core European megabrands perform in today’s issue.
POP MART (9992 HK): The month’s biggest talking point was the POP MART × McDonald’s collaboration — 400,000 units of Twinkle Twinkle mystery boxes were sold out in 15 minutes and triggered some of the most viral discussions we have seen since LABUBU’s global moment last year. We will share what this did (and did not do) to the monthly sales trajectory.
Sportswear & footwear: After April’s broad-based recovery in online data, May brings a fresh read on offline store performance across brands, including Anta, Lululemon, and Nike, providing a useful ahead-of-earnings preview.
At BigOne Lab, we curate data highlights, analyze them, and deliver insights trusted by 100+ top institutional and corporate clients worldwide.
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