When you think of Chinese companies expanding overseas, what comes to mind first? Is it BYD and Geely cars cruising down the streets? Or platforms like Temu, Shein, and Aliexpress, exporting "low prices" and "a wide variety of products"? Perhaps it's brands like Pop Mart, Miniso, and Mixue Ice Cream & Tea. These brands or platforms all carry a distinct Chinese style, representing a visible form of expansion.