craze and fun aside, i really hope this is not the long term strategy maotai is really trying to adopt. Hermes will never try to target the customer base of uniqlo, and if you ask me hermes can only dream to have a brand as strong as maotai's. it should hang out more with the likes of itself. do a cross product with Macallan, Juyondai, or Ch Lafite. if one's allowed to dream, it should even acquire the likes of rolls royce and bombardier.
Tried the Moutai flavoured ice-cream last summer (2023), thought of it mostly as a novelty and fun to try, but not good enough to buy a second time. Considering that it was launched in 2022 and still sold in 2023, it must be doing good enough to keep.
I'd never heard of Starbucks making alcoholic flavored drinks. You never see fast food cross over into alcohol in America
craze and fun aside, i really hope this is not the long term strategy maotai is really trying to adopt. Hermes will never try to target the customer base of uniqlo, and if you ask me hermes can only dream to have a brand as strong as maotai's. it should hang out more with the likes of itself. do a cross product with Macallan, Juyondai, or Ch Lafite. if one's allowed to dream, it should even acquire the likes of rolls royce and bombardier.
Tried the Moutai flavoured ice-cream last summer (2023), thought of it mostly as a novelty and fun to try, but not good enough to buy a second time. Considering that it was launched in 2022 and still sold in 2023, it must be doing good enough to keep.
I honestly hate the taste